the industry table

Only 6% of independent musicians believe streaming stats reflect the real quality of their music. Yet 80% of A&R executives chase numbers over live performance. This obsession with metrics has opened a dangerous gulf between artistry and recognition.
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The Industry Table is an idea to provide an open seat for bookers, A&R, and execs to experience artists as they’re meant to be heard: live, unfiltered, undeniable. (So end that Zoom call, put some pants on and head down to the jam), email studios@soho.live for a showbiz industry pass.