Fortnum & Mason’s heritage as a quintessential symbol of British elegance and celebration has long been tied to the magic of bringing families together, especially around the Christmas dinner table. This year’s campaign built on that legacy, weaving a story of festive wonder that transcended time and tradition. The bespoke soundtrack, crafted by Soho Live Studios, played a pivotal role in elevating the campaign into a multi-sensory experience.
The music embraced Fortnum’s storied history while capturing the joy and warmth of the season. With festive percussion, sparkling bells, and a rich orchestration blending strings and brass, the composition echoed the sounds of timeless Christmas memories. Every element of the score was designed to mirror the quirky charm of the campaign’s animation, creating a harmonious connection between the visuals and the soundtrack that delighted audiences of all ages.
This thoughtful blend of traditional orchestration and contemporary production resonated deeply with viewers, making the campaign a standout moment in the holiday season. By reinforcing Fortnum & Mason’s reputation for sophistication and joy, the music became more than a backdrop—it became a vital part of the story, one that brought families closer to the essence of Christmas magic.
